How to sell on a webinar platform: timed offers, checkout in the room and replays

How to sell on a webinar platform: the four moves

To sell on a webinar platform, time an offer button to your pitch, let attendees pay without leaving the room, show replay viewers an offer built for them, and follow up with everyone who did not buy.

On EasyWebinar's Growth plan, timed offer buttons open a checkout inside the webinar room, so attendees can buy without leaving. EasyWebinar review covers every plan.

Time the offer button to the pitch

A call to action (CTA) is a button or poll that appears at a minute you set. EasyWebinar's help center lets you set when offers, polls and CTAs appear and disappear, and an offer can point to your own cart URL. You can edit where an offer goes or switch it off temporarily instead of deleting it. Timed CTAs and in-webinar offer buttons are on every plan, and EasyWebinar's advice is to place the offer when attention is highest.

Let attendees pay without leaving the room

Built-in checkout starts at Growth. EasyWebinar's pricing grid marks it as not included on Launch, where the offer button shows but payment is not taken in the room. Launch is $44 a month billed monthly.

Growth is $116 a month billed monthly or $96 a month billed annually, as read on October 23, 2026. It holds 200 live attendees, as the grid states it, and each extra live attendee is billed at $0.78.

Against WebinarJam and EverWebinar, its companion product for automated webinars, the question is where the money is taken. WebinarJam's pricing page lists live offer displays and payment-platform integrations, and EasyWebinar says WebinarJam takes payment on an external page.

Show no-shows and partial viewers their own replay offer

Behavior-based CTAs, from Growth, show attendees, no-shows and partial viewers different offers automatically. Replay is off by default on live webinars. Switch it on, then use a Webinar Replica, an exact copy of the live session with its offers, polls and settings, or build a custom replay page. When a replay expires, EasyWebinar can redirect viewers to a URL such as your checkout page instead of a dead end.

Follow up with everyone who did not buy

The first follow-up happens in the room: when the session ends, EasyWebinar can redirect viewers to your sales page. EasyCRM, built in from Growth, starts follow-up from six triggers, including clicked offer and purchased. EasyWebinar's evergreen page pairs offer clickers with a follow-up sequence, and its follow-up page advises stopping sales emails the moment someone buys. The setup is in webinar follow-up sequence; for a ticketed session, see how to host a paid webinar.

EasyWebinar's Terms make no promise of specific outcomes such as attendee numbers, lead generation or sales success. Pick WebinarJam for live offer displays in rooms of up to 5,000 attendees: its plans hold 100, 500, 2,000 or 5,000 attendees a webinar, from $39 to $379 a month billed annually.

A seller who pitches on a call and sends a payment link afterward needs no checkout in the room. Every EasyWebinar plan includes a 7-day full-access trial with no upfront subscription charge. You enter a valid card at sign-up, and the paid plan you select starts after the trial unless you cancel first.